Clove has emerged from stealth with US$14 million (£10 million) in pre-seed funding led by Accel, joined by Kindred Capital, Air Street Capital, and a group of prominent angel investors. Founded by Paddle’s Christian Owens and former Trouva CEO Alex Loizou, the UK fintech is developing an advice platform that combines human expertise with AI technology. The company plans to use the funding to expand its team and continue building toward a full UK launch in 2026, pending regulatory approval by the Financial Conduct Authority.

Clove’s founders say the firm is addressing a long-standing gap in financial advice access. Owens argues that traditional advisory models have “failed a huge section of society” by only serving those who are already wealthy. Loizou adds that Clove’s platform seeks to “break the traditional economics of financial advice” by automating administrative workloads with AI, allowing advisers to focus on helping clients make better decisions. The platform’s end goal being to make financial planning more accessible, affordable, and effective for individuals across income levels.

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