Broadridge Financial Solutions has struck a strategic partnership and made a minority investment in WealthFeed, a cloud-based platform offering AI-driven lead generation and client-nurturing tools for financial advisers. The deal will align WealthFeed’s prospecting engine and “money-in-motion” insights with Broadridge’s AdvisorStream marketing platform, enabling integrated workflows to identify and engage prospects when they undergo meaningful financial life events.

Under the agreement, AdvisorStream will become a core component of WealthFeed’s SaaS offering for RIAs, independent advisers, and advisory enterprises. Broadridge’s InvestorView data will be infused into WealthFeed’s datasets, enhancing its predictive capabilities around prospects’ investable assets. The partnership expands Broadridge’s fintech ecosystem, which already includes integrations with firms such as Salesforce, Uptiq, YourStake and Wix.

For advisers, platforms, and systems integrators, the combined offering matters because it addresses fragmentation across prospecting, content delivery, and nurturing by embedding them into a unified workflow. The integration promises to simplify client acquisition, improve targeting precision, and streamline operational efficiency in wealth management.

Tears of joy over here. We have been fans of WealthFeed for quite some time. Growth-minded advisers know that money-in-motion is a highly productive foraging area. WealthFeed's solution has always impressed us in this regard and, combined with AdvisorStream and Broadridge's unique data sets, we see the potential for a killer platform. I really hope they will let me be one of their first demos.

I will also point out this is yet another excellent example of the industry heavyweights partnering with startups to pull the industry forward. Another recent example is iCapital's strategic partnership with and investment in Tangible.

Read the original article here.