The science behind behavioural coaching:

• Vanguard research has found that providing discipline and guidance to clients through behavioural coaching can be a significant source of value in the advice process.
• The field of neuroeconomics can help advisers understand what happens in the brain during the investment decision-making process.
• This could expand the toolbox for advisers when coaching their clients, helping them to stay on track.

Investing is constantly accompanied by strong emotions: worry about the future, euphoria, fear – of losses or of missing out on lucrative trends. That is why advisers can add substantial value by helping their clients to maintain a long-term perspective and a disciplined approach.

Read the original article here.