For this issue of WealthTech Talks, we caught up with Marc Mettler, Managing Partner of 3rd-eyes analytics, a growth-enabling digital wealth platform.
In this interview, Marc Mettler shared insight into 3rd-eyes analytics’ background and progress in the market since their formation. Mettler also shared their views on enabling firms to deliver truly holistic, goal-based advice at scale.
Could you introduce your business by sharing who you are, when it was founded and what you do?
We are 3rd-eyes analytics — a Zurich-based WealthTech company founded in 2015 with a clear purpose: to help financial institutions grow by delivering truly holistic, client-centric advice at scale.
Our digital platform seamlessly complements or replaces existing advisory processes with individual modules for lead generation, wealth planning, optimisation, and financial advisory capabilities. Powered by our professional asset-liability management methodology, we enable interactive client experiences and tailored, optimised financial advice.
How has the firm evolved over its history and what major milestones have been achieved?
Since our market entry in 2018, we have evolved from a specialised FinTech startup into a trusted WealthTech partner for financial institutions across Europe. An early milestone was the acquisition of our first B2B larger client in Switzerland — a universal bank with 50 private banking advisers — for whom we successfully rolled out a highly configured advisory process in early 2019. Building on this foundation, we expanded our modular platform to support advanced analytics and differentiating sustainability functionality, helping our clients to drive growth through improved client outcomes.
Where does the firm stand now in terms of size, client base, geographic focus, and solution offerings? What main market issues are shaping the business?
This progress in Switzerland, together with full MiFID and RDR compliance, enabled us to win our first German client, followed by additional wins in Finland and the United Kingdom. The Nordics have been added to our target markets since there is a focus on holistic and goal-based advice.
Today, we have established lighthouse clients across all target markets, proving our value across diverse wealth management ecosystems. This demonstrates the flexibility of our platform in meeting local regulatory requirements as segment-specific needs from retail to semi-institutional investors.
Today, our solution covers the wealth management value chain from lead generation to ongoing advice – all supported by planning solutions linked to investments.
How did the firm's focus on the wealth management sector develop, and how have you evolved in serving this financial service area?
From the outset, we recognised a significant opportunity in the wealth management sector for comprehensive, goals-based solutions that seamlessly integrate holistic wealth planning with investment advice. Clients have historically found financial planning to be a process that is both time-consuming and not interactive or engaging. Furthermore, it has often failed to incorporate market risks into long-term projections.
Leveraging their expertise in institutional asset-liability management (ALM), our founders addressed this gap by replacing financial planning processes with a client-centric, interactive and engaging process grounded in proven ALM methodologies. By placing greater emphasis on dynamic, accurate wealth projections rather than extensive data entry, they delivered an engaging and efficient planning experience, resulting in optimised investment recommendations tailored to each client.
We have since realised this vision in a modular, configurable platform that empowers wealth managers to deliver personalised and holistic advice at scale – beyond bankable assets and including liabilities. This provides precise, risk-aware projections, higher client engagement and ultimately better, more sustainable outcomes that drive growth for our B2B clients.
Specifically, regarding the wealth management sector, what is your business's current focus? What market insights are you hearing, and how are you addressing the needs and relevant topics for wealth managers?
Today, our primary focus in the wealth management sector is on enabling firms to deliver truly holistic, goal-based advice at scale—seamlessly blending financial planning, investment strategy, financial advice and risk management into an engaging, interactive client experience.
We see the following trends:
1. Digital-first, interactive engagement
- Clients and prospective investors - mainly the next generation - expect self-service solutions with “what-if” scenario planning, intuitive visualisations, and easy collaboration with their adviser. This allows advisers to become more efficient and is the basis for hybrid advice.
- We offer such solutions as well as our APIs so that wealth managers can either design their own client journey or rely on us as a provider of highly configurable white-label SaaS solutions.
2. Outcome-driven proof of value
- In a market where custody and brokerage have become commoditised, safeguarding gross margins demands financial advice that offers genuine added value. This requires moving beyond static performance comparisons against benchmarks and simplistic, deterministic projections to demonstrably showing how each client’s financial situation improves over time—measuring progress against their individual goals and evidencing tangible uplift.
- To enhance the client experience—and enable advisers to communicate this value effectively—we harness AI and large language models to articulate our risk-engine outputs in clear, client-friendly narratives and to support bespoke adviser training programmes.
3. Sustainability
- Research shows that, despite comprehensive regulation, clients expect sustainability to be woven effortlessly into every stage of the advisory process—yet presented in a straightforward, accessible way—and to receive bespoke guidance that truly reflects their personal values and objectives.
- Beyond our compliant, streamlined approach to sustainable investment advice, we also deliver climate-risk simulations that illustrate the potential effects of climate change on financial goals, enabling the construction of climate-resilient portfolios and ultimately boosting the likelihood of goal achievement.
About 3rd-eyes analytics
3rd-eyes analytics is the software partner of choice for financial institutions that wish to implement a digital goal based advisory process. The 3rd-eyes analytics digital wealth platform combines a wealth planning module with a stochastic optimisation process to improve the client outcome. Clients’ values and beliefs are integrated and serve as basis to find the best investment solutions and/or products. The 3rd-eyes analytics digital wealth platform is accessible through configurable white-label SaaS solutions or via APIs.
The company was founded in 2015, and is privately owned.
For more information, click here to view 3rd-eyes analytics' profile.
About the WealthTech Talks Interview Series
In the WealthTech Talks interview series, we interview senior executives from leading wealth management firms, solution providers, and WealthTech influencers to learn more about them, their journey, their perspectives on the market, and how they see the future of wealth management.
Read the latest editions in the series below!
