For the fourth part of our interview with additiv’s Head of Research & Development, Guy Levy, we asked how public cloud affects embedded finance. Levy highlights the importance of technical distribution channels, with existing service providers on one side, and traditional institutions on the other. Having a global, secure and scalable distribution channel is essential, Levy insists, highlighting Public Cloud. Additionally, Levy expands on the importance of APIs and embedded finance to gather and organise data. All these processes make the sharing of services and solutions more efficient and accessible.