CapitalROCK

HQ Address

LLC 45 E. Center Street, Suite 201, North Salt Lake, UT 84054, United States

Website Address

capitalrock.com/

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Business introduction

Product Validation for Best Interest

CapitalROCK uses the RightBRIDGE AI engine to determine the suitability or best interest status of proposed products and accounts

CapitalROCK provides rule-based product validation / selection tools and needs-based customer analytics to the financial services industry. CapitalROCK was founded in 2007 by a group of industry experts that have been building customer relationship and wealth management solutions for the financial services market for 30 years.

CapitalROCK provides a systematic process to help advisors validate and/or select the best product types and products for each individual client’s needs and preferences.   CapitalROCK’s RightBRIDGE product selection tools focus on providing unbiased suggestions using a scoring engine and ReasonText™ that explain why a product fits a client’s needs.  RightBRIDGE® helps advisors determine which products available on their product shelf are best suited to meet their client’s needs, objectives, and preferences. An advisor can also self-select a product and use the RightBRIDGE® product validation process to confirm the product meets their client’s needs, objectives, and preferences.

Firms are using the RightBRIDGE® technology to integrate Best Interest into their process as a business practice regardless of the constantly changing regulatory landscape. 

CapitalROCK Solutions

Annuity Wizard

The Annuity Wizard also makes an excellent pairing with any order/entry system. When combined with an order/entry system, the Annuity Wizard has been shown to reduce Not In Good Order annuity submissions and speed up the rate at which annuity business processes. Another benefit, to the Annuity Wizard is to......

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Investment Wizard

The Investment Wizard accomplishes this through either its Validation or Selection track. Product Validation Under Product Validation, the user picks the investments and the system runs the user’s selections against the RightBRIDGE rules engine to determine if the proposed sale is in the client’s best interest. The system will validate if the......

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Life Insurance Wizard

Validation The RightBRIDGE Life Insurance Wizard utilized in its validation track, helps to determine the suitability of a proposed or in-force policy. The solution: Supports new sales or changes to an existing policy Provides validation scoring for proposed products Summarizes results in a validation report Selection The RightBRIDGE Life Insurance Wizard utilized in its selection track,......

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Product Profiler

The Product Profiler has been configured to meet the needs of SEC Reg BI and PTE 2020-2. How the Product Profiler Helps Reg BI requires that an advisor act in the best interest of a client when recommending investment solutions.  The Product Profiler is designed to analyze, validate and document why the......

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RightBRIDGE Dashboard

Case Activity Statistics Widget This widget provides a quick summary of system activity based on multiple criteria. From different points in this widget a user may click to a case, a case history, or a filtered set of cases in the case explorer. Case Explorer The case explorer presents case data in a......

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Suggestion Engine

The Suggestion Engine can be used in two ways: Quickly assess the top needs and priorities of a client using a smart questionnaire.  Use existing data on the entire book of business to identify high priority needs and opportunities across an entire client-base. Smart Questionnaire For new clients or prospects, the Suggestion Engine uses......

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