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Solution introduction
Measuring the strength of your brand in the market is a critical aspect of any marketing program
Our Brand Tracking research helps you identify your brand strength relative to key competitors, identifying areas of strength and weaknesses to focus your attention in the right areas.
Our research covers the following key aspects:
- Brand awareness (prompted and unprompted)
- Brand distinctiveness
- Brand equity
- Brand utility
- Brand positioning in the market
- Brand attributes/personality
- Brand consideration
- Advertising recall
- Emotional appeal
