Cost center to strategic opportunity
ESG projects and the pursuit of SDGs are no longer just marketing opportunities. Sustainable banking, the practice of embedding sustainability into every aspect of operations, is moving from a cost of business to becoming part of a bank's long-term business goals.

93% of EU citizens think climate change is a serious problem, while in the US, 62% say they feel a personal sense of responsibility to help reduce global warming. As banks evolve their brands to meet changing demands, this growing segment can’t be ignored.

Many green funds are outperforming the S&P 500 Index as ESG investing becomes increasingly widespread. Whether customers are looking for investment returns or a green portfolio, banks must present these investment products at the optimal points in the customer journey.

In many cases, financial incentives and subsidies are aligning to remove the “green premium” on products such as EVs or green energy. This opens up these, once niche, products to a growing segment of “accidentally green” consumers who take climate action because those choices are financially prudent.