For this issue of WealthTech Talks, we caught up with Milan Patel, Head of Sales Engineering of FA Solutions, a cloud-native portfolio management platform supporting wealth and asset managers across Europe and the Middle East. With a strong foothold in the Nordics and a growing presence in the UK, FA Solutions is helping firms modernise their infrastructure and prepare for the future of wealth management.
In this interview, Patel shared their insight into the growing demand for flexible, scalable technology in wealth management and the critical role of digital transformation. He also shared their views on the opportunities and challenges shaping the future of the sector—from AI and digital wealth transfer to the rise of alternative investments and the pressure to deliver more value at lower cost.
Could you provide a brief introduction to your business?
Founded in 1999, FA Solutions delivers a modern, cloud-native platform purpose-built for the wealth and asset management industry. With more than two decades of experience, we have grown to serve a diverse global client base—empowering firms to streamline their operations, reduce risk, and scale with confidence.
Our mission has always been to help wealth managers focus on what matters most: delivering value to clients. Over the years, we have continued to invest in product development, innovation, and client success—offering a fully integrated, modular platform that adapts to a firm's unique needs and supports its growth journey.
In the wealth management sector, what types of clients do you primarily work with and target?
FA Solutions supports a broad spectrum of wealth managers including retail wealth managers, discretionary fund managers (offering both model portfolios and bespoke services), and firms managing their own internal funds.
We typically serve organisations with assets under management ranging from £1 billion to £50 billion, catering to both private clients and fund-based strategies.
Our clients are primarily based across Europe, with strongholds in the Nordics (our core market), the UK (our growth market), and the Middle East. Regardless of geography, we focus on delivering scalable, future-ready solutions that empower clients to operate efficiently and confidently.
Why do your existing and target clients choose to work with you? What makes your solutions relevant and distinct from your competitors?
Clients choose FA Solutions because we offer a rare combination of powerful functionality, modern cloud-based architecture, and outstanding client service.
The FA Platform is a fully cloud-native SaaS solution built on a single database providing a single source of truth across the business. This eliminates the inefficiencies and risks of fragmented systems, enabling straight-through processing and improved data governance.
Our open architecture ensures seamless integration into a client’s ecosystem, with robust APIs that support connectivity to onboarding tools, custodians, market data providers, end-client portals, and more.
Clients also value our ability to support both public and private market investments on one platform, offering a consolidated view of portfolios and supporting diversification into alternatives.
Finally, our approach is truly partnership-led. We work closely with clients to understand their evolving needs and co-develop the functionality they need to grow; backed by a secure, Tier-1 Azure-hosted infrastructure that ensures data protection and scalability.
What is next for your business? Can you share the firm's current focus and future plans, such as product development, market expansion, and strategic goals?
We are actively expanding our product capabilities to meet the evolving needs of wealth and asset managers. Current initiatives include enhancements to reconciliation, payments, and compliance workflows—making these processes more intuitive and powerful for back-office users.
Looking ahead, we are developing new front-office tools, including an institutional-grade order management system designed to support portfolio managers with asset-native workflows and enhanced decision-making functionality.
Geographically, we are focused on expanding our footprint in the UK market while continuing to lead in the Nordics. Across the board, our strategic aim is to stay ahead of regulatory and investor-driven change, ensuring our clients can navigate complexity with agility and confidence.
Based on your experience in the wealth management sector, what key opportunities and challenges do you foresee for firms today and in the next three years?
Opportunities :
- AI and hyper-personalisation: AI-driven insights will redefine client engagement, enabling wealth managers to offer personalised planning at scale.
- Digital wealth transfer: the shift in wealth from baby boomers to GenX and millennials will accelerate demand for digital, self-service platforms and seamless user experiences.
- Alternative investments: increased appetite for private equity, real estate, hedge funds, and crypto will create opportunities for firms that can offer a consolidated view across traditional and alternative holdings.
Challenges:
- Fee pressure and margin squeeze: as competitive and regulatory pressures rise, firms must find ways to deliver more value while optimising operational efficiency.
- Cybersecurity: with more digital touchpoints comes greater exposure to risk. Firms must invest in advanced security protocols and threat mitigation strategies.
- Changing client expectations: younger investors expect transparency, mobility, and personalised digital experiences. Firms will need to modernise both systems and service models or risk losing market share.
About FA Solutions
FA Solutions is a leading provider of modern portfolio management solutions for wealth and asset managers. Our fully cloud-based platform empowers firms to digitise, scale, and optimise their operations—covering everything from portfolio management and trading to compliance, reporting, and client engagement.
With clients across the Nordics, UK, Middle East, and beyond, FA Solutions combines powerful technology with deep industry expertise to deliver lasting value in a fast-changing world.
For more information, click here to view FA Solutions' profile.
About the WealthTech Talks Interview Series
In the WealthTech Talks interview series, we interview senior executives from leading wealth management firms, solution providers, and WealthTech influencers to learn more about them, their journey, their perspectives on the market, and how they see the future of wealth management.
Read the latest editions in the series below!
