Forrester
HQ Address
60 Acorn Park Drive, Cambridge, MA 02140, United States
Website Address
Business introduction
Explore And Experiment With Generative AI Now
Generative AI will be the fulcrum that businesses rely on to enhance, empower, and engage employees and customers
Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. For four decades, we have given business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate change in order to succeed.
Forrester Solutions
Customer Experience Advisory
A laser focus on customer experience (CX) is the best path to business success. It requires adapting to a customer-led market and creating an engine to sense and respond to the nonstop changes in customer sensibilities, behaviors, and expectations. This is not altruism but an economic engine of growth. Forrester has the......
business needs
- Business Strategy & Advisory
- Market Analysis, Understanding & Sizing
- Proposition Design, Development & Delivery
Customer Insights Advisory
Customers are disruptive. Restless, digitally savvy, intolerant, and free-spirited, they are driving profound change in what businesses are and how businesses work. There is no single archetype; this is now about anticipating customers at the human and emotional level. Winning requires customer insights and conviction that eclipse your previous understanding. Attitudes and......
business needs
- Business Strategy & Advisory
- Market Analysis, Understanding & Sizing
- Proposition Design, Development & Delivery
Digital Transformation
Digital transformation is not just about technology; it is about reimagining your company. It is the necessary but challenging journey of operating digital-first with the speed and nimbleness to change or introduce new products and experiences rapidly, exploit technology to create lean operations, and free people to do more complex tasks that create value. Digital maturity Not all......
business needs
- Business Strategy & Advisory
- Proposition Design, Development & Delivery
- Technology Strategy & Consulting
Emerging Technology
We are in the early stages of a technology revolution that will reframe the relationship between human and machine and between the customer and you. But AI, blockchain, RPA, robotics, IoT, AR/VR, and quantum computing are not simply about technology; they are about the timing and nature of strategic choices you make. When do you start experimenting in......
business needs
- Business Strategy & Advisory
- Proposition Design, Development & Delivery
- Technology Strategy & Consulting
Information Technology Advisory
Technology is no longer a specialized skill or distinct function; it has become the core DNA of your company. This changes the game for IT, from being a service function to a team-driven effort across business and technology, making the CIO less a functional leader and more a digital architect of the business. This also places the emphasis and pressure on......
business needs
view solutionPrivacy and Security
There is a lot of risk out there: Privacy will soon be the law of the land and security threats abound. This is not simply a question of managing risk or minimizing financial loss; this is now a fundamental question of trust. Any decline in trust — real or perceived......
