What is it?
GoUpscale’s design studio is a dedicated team of experienced designers who help wealth and asset managers, as well as professional service providers, to have more engaging sales material that’s stimulating and impressive for their audience to consume.

Why is this important?
In the new digital era, prospects and clients of all ages are more digital savvy. They are constantly receiving content via digital channels and are exposed to a high level of visual quality from other industries such as travel and lifestyle, whether it be on web, social media platforms or via email.

However when it comes to our industries, we have been poor to adopt these high-design and visual-focused standards for our prospect and client facing sales material. We have been focused on the quality of the content rather than the way it looks.  Whilst an admirable objective, this no longer captures the attention of our audience, let alone inspires any action. In fact it detracts from action. Long company introduction PDF presentations, full of words and little visuals, with standard stock images, that are not easily read on a mobile device screen…these contribute to long sales cycles and the high client disengagement that plagues the industry.

In an increasingly digital and competitive environment, better quality designed material is key to not only winning business and establishing trust, but critical to simply be noticed. Because it’s too easy these days to be ignored.

What are the key features?
Help is now at hand from a team of designers who understand the industry.

• Breadth of design assets. From simple presentation redesign, to brochures, teasers and flyers. From strategy factsheets, to client updates and new product launches. Our team is used to designing the communication of specific and often detailed information across a variety of formats from video, to animated slideshows to graphics and good old Powerpoint.

• Creativity in context. We are a creative team who understand the practical creative boundaries of our clients. This is important because context, regulation and professional integrity provide important guardrails to design in our industry which would otherwise be unknown, leading to long and costly projects with designers who are unfamiliar.

• Time and cost. We pride ourselves on fast delivery, attentive service and a cost-effective price that help make the deliverables of GoUpscale’s design studio far more business effective than from an agency or freelancer.