Easily find the right data point to frame a decision or build the ultimate deck with our iconic charts, which leverage our proprietary data and thousands of vetted third-party sources to provide you with quick takeaways on the most important industry trends and topics – all to help inform your strategic decisions for the future of your business.

Methodology

What separates Insider Intelligence from other research firms is our commitment to objectivity. We’ve developed a rigorous proprietary data vetting and contextualization process to strip out potential biases and ensure clients’ confidence in our numbers — so that they can make better decisions for their business.

Our Research Team
Our Research team is responsible for collecting, curating, comparing and giving context to data compiled from over 3,000 global sources on a variety of topics. Sources include research firms, audience measurement companies, media agencies, government institutions, and industry associations, among others.

Our Forecasting Team
Our Forecasting team works with internal researchers, interviewers, and analysts to normalize relevant data within a defined area of analysis. This allows us to generate contextualized estimates that assess the size and direction of a variety of digital topics and metrics. Relied on by marketers and trusted by industry leading companies to craft future strategies, these forward-looking estimates present how digital trends are evolving using credible and unbiased numbers.