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Kidbrooke announces new customer: HAYAH Insurance

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Historically, a generous defined benefit provision coupled with robust social welfare afforded a more passive approach to pension planning. Now, as average/final salary schemes continue to recede, there is a much greater personal imperative on accumulators to ensure that our lifestyles are protected in our golden years. In the UK financial advice...

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by Kidbrooke
| 25/01/2023 14:35:00

Kidbrooke will be providing HAYAH Insurance with OutRank®, a financial simulation engine for self-service goals-based investment journeys for customers based in the UAE.

Kidbrooke®, a leading provider of financial analytics APIs, confirmed the signing of its newest client, HAYAH Insurance. Kidbrooke will be providing HAYAH Insurance with OutRank®, its financial simulation engine driving the ALM functionality for self-service goals-based investment journeys.

“We are delighted to partner with Kidbrooke® as we strive towards becoming the world’s first AI-powered life insurer. Kidbrooke® provides the cutting-edge technology we need to stand out against the competition and become a true disrupter in our industry, by providing a fully digital insurance experience that is simple and secure,” says Mohamed Seghir, CEO of HAYAH Insurance Company.

HAYAH is the UAE’s up-and-coming insurance company, specialising in life, medical and savings, providing innovative, easy and safe digital services to their customers.

HAYAH will retain Kidbrooke® on a three-year contract to deliver the OutRank® API driving the insurer’s brand-new self-service investment journeys for customers based in the UAE. The new service allows the customer to set up investments predominantly using collective investment vehicles, such as portfolios of mutual funds and ETFs, to meet one or more investment goals as defined by risk/return, future cash flows and a time horizon.

Fredrik Davéus, the Founder and CEO at Kidbrooke®, said: “We are very excited about winning new business in the Middle East region and using OutRank® to revolutionise insurance and wealth management sectors, dramatically improving societies’ financial wellbeing. We look forward to developing personalised digital wealth journeys powered by OutRank® and focus on providing added value across the board.“

OutRank® is an easy-to-use and scalable financial simulation engine delivered as a stateless Cloud-based API. It enables financial institutions of various sizes, to meet the demand for financial guidance and advice through multiple channels and on the balance sheet level of the end-customers, allowing our customers to build any financial use case. Using the forecast capability of OutRank®, the customer can interactively explore the effect on their future financial wellbeing, investment and saving goals. The simulation also supports the different account types or tax wrappers for a given domicile/country.

To find out more, please visit https://kidbrooke.com/solutions

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