For our (small) milestone 10th episode, we delve into ways businesses can maintain customer engagement throughout their financial journeys.
Our conversation highlights the shift toward digital financial management and the incorporation of gamification to make investing more approachable. While gamification has gained traction, it has also sparked debates due to concerns about its impact on decision-making and risk assessment. We emphasise the importance of responsible engagement practices, discussing how gamification can strike a balance between enhancing financial literacy and potentially leading customers astray.
We also showcase the role of advanced analytics in creating personalised financial experiences, from pre-purchase engagement, where digital calculators and simulations help customers grasp the value of services; to post-purchase engagement, where ongoing support and tailored recommendations nurture long-term relationships.
