Executive summary
Product managers are the ones who translate customer needs into customer value. And they are the ones that drive innovation. So why are they being forced to wade through the mud with inefficient systems that make it hard to keep track of what is going on?
While digital transformation has swept through the front office, the same cannot be said for the back office of financial services firms. Here, deep in the heart of how they function, there is still heavy reliance on manual processes and legacy technology – especially when it comes to product lifecycle management.
Read the full whitepaper here.