Video Interview from Objectway

The potential of data, AI, and strategic partnerships for customer experience

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by Objectway
| 20/12/2023 09:30:00

Earlier this year, we interviewed Nico Permentier, Head of UX Creation and Services Design at KBC Bank, one of Objectway’s partners, about its AI solution, KATE, and its development journey to support the bank’s clients. 

Permentier talks about the frustrations of feeding information to KATE, from KBC and their clients. However, 1/3 of client communications are now done through KATE, and the click rate has significantly increased! He also talks about how this AI tool collects information to create personalised notifications and systems, improving client experience.