As commission earnings of financial advisor reducing in financial products across the board, few are looking it as hurdle but many are looking it as opportunity in low competition environment to increase the client base and change the label of IFA to regional distributor, at some point they want to extend market and introduce themselves to a wider audience. Advisors can go via the traditional route of print advertising, but that is very expensive and not cost effective. In this era of the internet, having your own branded professionally built financial website can, at a comparatively low cost, attract new clients, build brand image, extend geographical limits and, most importantly, make you searchable on Google.