Henry Zelikovsky, CEO of Softlab360, joined Julie Cooling, Founder and CEO of RIA Channel, to discuss how the firm’s long-term use of machine learning has been enhanced and expanded through the more recent addition of artificial intelligence techniques.

Softlab360 is a solutions provider for the financial services and fintech markets. The firm provides a portfolio management platform as a subscription service, custodial services that capture and disseminate data, and real-time market data from Nasdaq and Bloomberg.

Softlab360 uses its machine learning experience to derive insights from historic portfolio performance and the history of decisions made when managing the portfolio. By merging artificial intelligence and machine learning, the system can review historical trading decisions and portfolio management plans and explain the impact on performance.  Zelikovsky feels that presenting these insights in a user interface gives advisors the ability to help investors make better decisions.

Platform-based companies can offer out-of-the-box solutions for advisors that are not deeply involved in technology. Advisory firms benefit from Softlab360’s work by closing data flow gaps at custodians and portfolio management firms. The firm customizes software to build interfaces on data flow, market data, calculations, and portfolio valuation.

Read the original article here.