For this issue of WealthTech Talks, we caught up with Fredrik Daveus, CEO of Kidbrooke. KidbrookeONE powers next-gen wealth experiences by unifying all data and analytics functionality into one seamless platform with a simple, consistent API.
Kidbrooke’s technology powers millions of financial decisions across Europe and the UAE. From pension planning in Sweden to retail investing in the Middle East, Kidbrooke are bringing sophisticated financial guidance to the public, through the trusted institutions they already rely on.
In this interview, Daveus shared his insight into profitable scaling of distribution of advice, which he calls the wealth management industry's biggest opportunity, and how technology will make this possible. He also shared his views on expanding from a strong base in Northern Europe and the UAE — where pension and insurance reforms are driving demand for scalable advice.
Could you provide a brief introduction to your business?
Kidbrooke was founded to close a gap we saw clearly during our time as quantitative analysts in leading investment banks: world-class financial models were shaping global markets, but everyday customers were left making life-changing decisions with only spreadsheets and generic tools. From 2011 to 2019, we built advanced financial models as consultants to banks and insurers. While valuable, these projects were custom-built and locked away behind institutional barriers. In 2019, we pivoted, transforming our expertise into KidbrookeONE, a unified platform that makes sophisticated financial analytics instantly deployable in customer journeys.
The real value here is not only on the customer side, but this flexible holistic analytics approach really accelerates time-to-market for new customer journeys and adviser tools.
Today, our technology powers millions of financial decisions across Europe and the UAE, supporting banks, insurers, and wealth managers in delivering transparent, compliant, and personalised advice. For over a decade, our purpose has been the same: accelerating time-to-market for robust financial decision-support accessible to everyone, through the trusted institutions they already rely on.
In the wealth management sector, what types of clients do you primarily work with and target?
Our focus is mass-affluence, and you will find our core clients in the insurance, life and pension and wealth management wealth management.
These organisations often face significant pressure to modernise, whether from shifting demographics, regulatory change, including increasing demands on auditability, shifting demographics, or the challenge of profitably. Business model development in these firms often centres around serving new client segments, either moving up the wealth ladder or turning to younger and/ or underserved client segments.
They come to us when legacy systems, fragmented vendor stacks, or slow delivery cycles are holding them back from launching new offerings at the speed their customers expect. Geographically, our strongest presence today is Northern Europe and the UAE, where our technology already powers millions of financial decisions. But the challenges we solve —, accelerating time-to-market, reducing operational risk, and improving client engagement — are universal, and our API-first model allows us to scale globally with ease.
Why do your existing and target clients choose to work with you? What makes your solutions relevant and distinct from your competitors?
Our clients choose Kidbrooke because we combine deep financial domain expertise with modern flexible technology, that together reduce time-to-market, increase trust, and reduce risks. In a sector where time-to-market can mean the difference between growth and disengagement, KidbrookeONE allows institutions to launch new digital journeys in weeks, not quarters.
What makes us distinct is our ability to deliver sophisticated analytics without complexity. Under the hood, our platform runs thousands of stochastic simulations to capture real-world trade-offs and risks, but for the end user, whether adviseor or customer, the experience is intuitive and actionable. That balance between robustness and simplicity builds both trust and engagement., and Ggiven the perfect auditability from assumptions to decision, it mitigates many compliance risks faced in modern wealth management.
We also stand out through operational excellence. Our APIs run with response times under 100 millisecondsms and service level agreement (SLA) uptime of 99.98 percent%, and we design for compliance with frameworks like DORA and GDPR. This means our clients not only accelerate innovation but also reduce risk and technical debt.
Finally, clients value our partnership approach. We offer the flexibility to ‘Build with Kidbrooke’ by integrating our APIs into existing platforms, or ‘Build by Kidbrooke’ with ready-to-go white-label UIs. That modularity allows clientsthem to adapt our solutions to their strategy, rather than the other way around.
What is next for your business? Can you share the firm's current focus and future plans, such as product development, market expansion, and strategic goals?
Our immediate focus is on strengthening KidbrookeONE as the unified analytics backbone for our core client types. We are also expanding its capabilities beyond traditional investment and pension planning into areas such as compliance automation, product universe management, and AI-assisted advice.
The goal is to make KidbrookeONE the single platform layer institutions can rely on to deliver trusted, end-to-end financial decision support in record time to their customers.
On the market side, we are building on our established footprint in Northen Europe and the UAE, where reforms in pensions and insurance are accelerating demand for scalable advice solutions. Looking forward, we see strong opportunities to expand into other regions facing similar pressures, particularly markets where regulatory change and demographic shifts are reshaping wealth management.
Strategically, our mission remains consistent: equipping insurers, banks, adviseors, and wealth managers with the tools to deliver trusted, compliant, and customer-centric advice faster and with less friction. By combining our quantitative heritage with modern, API-first technology, we intend to scale globally while continuing to be the partner to which institutions turn to when speed and trust both matter.
Based on your experience in the wealth management sector, what key opportunities and challenges do you foresee for firms today and in the next three years
In wealth management, the biggest opportunity lies in profitable scaling of distribution in advice specifically. Demographic shifts, increasing regulation, pension reforms, and rising customer expectations mean institutions must reach wider segments with personalisedpersonalised and, trusted guidance.
Technology, if done right, makes this possible, allowing firms to serve mass-market clients as effectively as high-net-worth individuals.
The challenge is that many firms are still constrained by legacy systems, fragmented vendor stacks, and slow delivery cycles. Every delay risks losing relevance as fintech challengers launch new solutions in weeks. Regulatory demands, from Consumer Duty in the UK to DORA in the EU, also add another layer of pressure, making compliance and operational resilience non-negotiable.
Over the next three years, I see two themes dominating. First, time-to-market will become the true competitive moat. Firms that can launch new digital journeys fast, without compromising trust, will lead. Second, the winners will be those who embrace sophistication without complexity: solutions that hide the analytics burden but deliver clarity and confidence to clients and adviseors alike.
About Kidbrooke
Kidbrooke is a WealthTech company enabling insurers, banks, and wealth managers to deliver trusted, scalable, and customer-centric financial advice. Through its unified platform, KidbrookeONE, the firm provides predictive forecasting and advanced analytics that power millions of investment and pension decisions across Northen Europe and the UAE — helping institutions launch digital journeys faster, with less complexity and greater impact. Kidbrooke – build faster.
About the WealthTech Talks Interview Series
In the WealthTech Talks interview series, we interview senior executives from leading wealth management firms, solution providers, and WealthTech influencers to learn more about them, their journey, their perspectives on the market and how they see the future of wealth management.
