Solution introduction
Define a new one or refine an existing one that is not working or needs modifying. This service naturally leads onto a Sales Plan Program that focuses on the execution of the strategy
This program is particularly popular and relevant for early stage, scale up and new market entrants from abroad
Go To Market strategy
The main topics will include:
- Mission / purpose
- What does winning look like (SMART: specific, measurable, achievable, realistic, timebound)
- Territory
- The offering (what product / solution(s))
- Target market
- Current landscape / situation appraisal
- Business drivers for change
- Critical success factors
- Value proposition / messaging
- Competition landscape
- SWOT
- Resourcing
Sales strategy (optional):
The main topics might include:
- Priorities
- Channel to market
- Type of business
- Business development / lead generation
- Marketing / raising profile
- Resourcing
- Revenues
- Sales targets
- Milestones
Key Data
Client Regional Presence
- Western Europe
MDWG Sales & Go To Market Strategy
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