The founder and main practitioner, Michael Walford-Grant, has over 30 years of sales experience, and has specialised in “First Man In” roles for early stage companies entering the UK market, four of which achieved profitable exits.

MDWG Consulting has a broad range of sales and business development services available, both sales consulting and sales execution. They can be delivered either on an on-going part-time retainer basis, or as pre-defined programs of work.

There are five categories of services.

The delivery of the services are pragmatic in approach, and using modern sales methodologies fit for today’s complex buying market. The main categories and topics included within them are:

Sales Health Check: Inclusive of strategy, plan, value proposition, sales execution, business development. A fixed price package, very popular with senior executives and directors, requiring an independent insight into the sales and business development operations.

Sales & Go To Market Strategies: The heart of any sales effectiveness program.

Sales Plan: Including value proposition, pipeline review, business development, partner strategy.

Sales Execution: Can include selling, sales process, pre sales, sales materials, the business case for change, commercial models.

Miscellaneous Other Sales Services: Troubleshooting, sales coaching, mentoring, training, managing bids, key meeting attendance, recruitment, raising market awareness.