Based on a long-standing partnership spanning 25 years, Objectway has supported Rathbones Group Plc on its evolutionary journey by providing a core asset servicing platform, the launch of a completely new multi-channel Client Portal and MyRathbones app.
Rathbones Group Plc’s innovation initiative revolved around a strategic intent to engage prospects and clients through a full lifecycle digital multi-channel approach, streamlining processes, reducing complexity, and increasing client satisfaction and loyalty.
Leveraging Objectway Business Innovation Matrix*, the solution has been delivered by building a multi-channel portal & mobile application where the client can access and consume personalised investment content, configured for prospecting to servicing the long-term client relationship.
* The Business Innovation Matrix captures the areas of Value Creation (Experience, Offering, Configuration, under the umbrella of Sustainability) and how they are interconnected to generate successful and sustainable innovation across the entire value chain, that is a game changer for the firm and the end-clients.
Implemented in 2020 and enhanced further throughout 2021, MyRathbones came into being with a brand-new client web portal followed by two mobile apps, built upon the Objectway Platform to be developed and integrated with existing technology.
To date, MyRathbones has over half of Rathbones Group Plc’s entire client base registered and actively using and accessing the service more than 6 times per month on average, downloading tens of thousands of investment reports quarterly. With 16 successful upgrades, MyRathbones showcases Rathbones Group Plc’s commitment to enhancing the client experience. It drives paperless initiatives and includes the provision of rich content, offering investment insights and information across multiple channels, increasing client engagement and providing valuable resources for their benefit.
The client-facing digital service powered by Objectway allows Rathbones Group Plc to engage its prospects and clients through the fully digital life cycle, positioning it as a standout leader in channels, client engagement, and overall product value.
Business benefits
- Increase digital processes without disruption, according to client's needs and preferences
- Improve wealth managers’ capacity and efficiency
- Reduce complexity and improve richer management information
- Align client journey across financial planning and investment team
"Over the last two years, Objectway has proven to be a reliable partner in terms of solution design and execution for key components of our digital strategy. We are happy to confirm them as a strategic partner for our future digital transformation plans," says Andy Brodie, Chief Operating Officer at Rathbones Group.
"Key to our success today has undoubtedly been this close partnership we have forged with the Objectway team, built upon a deep mutual understanding that ensures that client experience is at the absolute heart of our collaboration," says Mark Watson, Product Owner at Rathbones Group.
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