PureFacts’ PureRevenue Platform is a connected revenue operating system purpose-built for wealth and asset managers. It is designed to help firms capture more of the revenue they have already earned by tightening pricing discipline, improving billing-to-cash execution, and giving leadership clear visibility into revenue performance across the full lifecycle. The platform integrates three core products, PureFees, PureRewards, and PureReports, into one coordinated system so revenue decisions are consistent, execution is reliable, and outcomes are measurable.

Revenue lifecycle foundation
At its core, PureRevenue standardizes how revenue is defined, calculated, billed, distributed, and analysed. Firms can operationalise complex fee schedules across thousands of accounts and asset classes, reduce dependency on manual workarounds, and improve consistency across billing cycles. This provides a stronger foundation for downstream collection performance and reduces the time and effort required to reconcile billing, compensation, and finance reporting.

Pricing discipline and spillage reduction
PureRevenue helps firms reduce spillage, revenue that never makes it into the system, by introducing practical guardrails around pricing and discounting. Leaders gain visibility into where discounting concentrates by segment, advisor, team, and product. This allows firms to enforce segment-based pricing benchmarks, measure adherence, and coach behaviour with facts rather than anecdotes. Over time, firms move from reactive clean-up to proactive steering, ensuring more revenue enters the system at the intended rate.

Billing-to-cash execution and leakage reduction
PureRevenue also reduces leakage, billed revenue that goes uncollected, by improving operational execution across the billing-to-cash process. By reducing billing breaks, misclassifications, and exception-driven rework, firms can accelerate cycles, reduce friction across operations and finance, and improve collection outcomes. The platform makes operational bottlenecks visible so teams can prioritise fixes where they have the largest impact on realised revenue.

Compensation alignment and growth incentives
With PureRewards, firms can design and administer sophisticated advisor compensation plans that scale. The platform supports transparency, governance, and accuracy across complex compensation structures and incentive programs. This is critical because incentives often determine pricing behaviour. When compensation is aligned to profitable growth, firms can reinforce disciplined pricing and reduce the tendency to discount reflexively.

Insight, reporting, and performance steering
PureRevenue provides a unified reporting layer through PureReports, bringing billing, compensation, and performance visibility into a single view. Leaders can monitor trends, identify outliers, track exception rates, and understand where performance is drifting. This enables earlier intervention, faster decision-making, and more predictable outcomes. Rather than waiting for month-end reporting to reveal issues, firms can manage revenue in-cycle.

Built for scale and enterprise complexity
PureRevenue is designed for enterprise environments with complex products, bespoke fee logic, and high operational volume. It helps firms replace fragmented processes with a connected system that supports stronger governance, improved efficiency, and measurable financial impact. The result is not just better reporting, but better performance: more revenue captured, less operational drag, and a more scalable foundation for profitable, predictable organic growth.

PureFacts’ PureRevenue Platform delivers one outcome above all others: it helps wealth and asset managers capture more of the value they already earn, with less effort and more predictability. In an environment where organic growth is hard-won and margin pressure is real, the platform strengthens revenue performance by reducing two persistent sources of loss: spillage (value that never enters the system due to inconsistent discounting and weak benchmarks) and leakage (billed revenue that goes uncollected due to operational friction). The result is a more disciplined, scalable revenue engine that supports profitable growth.

Increase realised revenue without “finding new growth”
Most firms focus on growth initiatives while underestimating how much revenue is lost through everyday inconsistency. By tightening pricing discipline and improving billing-to-cash execution, PureRevenue helps firms increase realised revenue from their existing book. That improvement compounds over time, because each billing cycle runs with greater consistency and fewer exceptions.

Improve pricing discipline and reduce value left on the table
PureRevenue gives leadership visibility into where discounting and pricing variability concentrate by segment, advisor, product, and team. This enables firms to operationalise segment-based pricing benchmarks and create guardrails that make pricing more consistent and defensible. When pricing becomes repeatable, fewer decisions rely on judgement alone, and more revenue enters the system at the intended rate.

Reduce operational drag and accelerate billing-to-cash
Revenue teams often spend an outsized amount of time reconciling, adjusting, and fixing breaks. PureRevenue reduces manual workarounds by standardising fee logic, improving data consistency, and supporting cleaner classifications. The operational benefit is straightforward: fewer invoice breaks, less rework, faster cycles, and improved collection outcomes. This frees teams to focus on performance improvement rather than constant maintenance.

Align advisor incentives to profitable growth
Advisors are the growth engine, and incentives shape behaviour. With integrated compensation management, firms can design and govern plans that reward the outcomes they actually want: profitable growth, disciplined pricing, and consistency by segment. This reduces unintended incentives to discount reflexively and improves transparency across compensation structures.

Increase confidence in leadership decisions
When billing, compensation, and reporting are fragmented, executives spend time debating numbers instead of improving outcomes. PureRevenue provides a connected view of revenue performance so leadership can see what is happening, where it is happening, and why. This supports faster decision-making, clearer accountability, and targeted interventions that improve outcomes in-cycle, not after the fact.

Scale complexity without scaling cost
As firms expand product mix, introduce alternatives, and support more bespoke client arrangements, complexity grows. PureRevenue helps firms scale that complexity without proportionally scaling headcount or operational risk. By replacing fragmented processes with a consistent revenue operating system, firms can grow with control and predictability.

Build a foundation for stronger organic growth
Ultimately, the platform helps firms convert more of their existing demand into durable, realised revenue. By reducing spillage and leakage and improving operational efficiency, firms protect margin, improve growth quality, and create a more predictable engine for long-term organic growth.