In the WealthTech Talks interview series, we interview senior executives from leading wealth management firms, solution providers, and WealthTech influencers to learn more about them, their journey, their perspectives on the market, and how they see the future of wealth management.
For this issue of WealthTech Talks, we caught up with Robert O’Boyle, Chief Revenue Officer of PureFacts Financial Solutions.
In this interview, Boyle shared his insight into how revenue management has transformed into a strategic growth driver, and how modern revenue platforms transform operational efficiency.
Could you provide a brief introduction to your business?
PureFacts has spent more than a decade doing one thing with uncommon depth: building the revenue management infrastructure that wealth and asset management firms cannot afford to get wrong.
What began as a solution to the industry's most complex fee billing challenges has evolved, through sustained R&D investment and close collaboration with the world's largest financial institutions, into a comprehensive revenue operating system. Our platform spans the full revenue lifecycle – fee calculation and billing, adviser compensation management, revenue collection and reconciliation, and the intelligence layer that ties it all together.
That long arc of focused innovation matters. The problems we solve are not generic. They require deep domain knowledge of how wealth management businesses actually work – across custodians, adviser channels, product structures, and regulatory environments. That is knowledge that takes years to build and cannot be replicated quickly.
Today, PureFacts is trusted by six of the top 10 wealth management firms in the world to manage the revenue engine at the core of their business. We support firms with a combined US$15 trillion-plus in assets under management, process over US$3 billion annually in client fees, and execute revenue actions worth over US$200 million per year.
In the wealth management sector, what types of clients do you primarily work with and target?
Our clients are high-growth wealth management firms with an uncompromising focus on growth – both organic and inorganic – and the ambition to scale faster than their infrastructure would traditionally allow.
Whether they are expanding through acquisitions, onboarding new adviser teams, or deepening their existing client relationships, these firms need a revenue platform that can flex with them. They operate across multiple custodians, support complex and evolving fee structures, manage sophisticated adviser compensation plans, and face the challenge of integrating new businesses without disrupting the revenue engine that is already running.
That is where legacy systems fail them. Static, rigid revenue infrastructure was not designed for the pace and complexity of a firm actively growing through M&A or scaling its adviser force. The cost of that mismatch shows up quickly – in billing errors, compensation disputes, reconciliation backlogs, and an inability to get a clear picture of revenue performance across a changing business.
PureFacts was purpose-built for this reality. Our platform is designed to handle the dynamic, complex client and operational needs of firms that are not standing still – firms that need their revenue infrastructure to be as agile, scalable, and intelligent as the growth strategies they are executing.
Why do your existing and target clients choose to work with you? What makes your solutions relevant and distinct from your competitors?
Firms come to PureFacts because they have outgrown the systems that got them here. Whether it is a proprietary in-house build, a legacy billing platform, or revenue capabilities bolted onto a portfolio management system, these solutions share a common limitation: they were not designed for the scale, complexity, or pace that high-growth wealth management firms now demand. At a certain point, the workarounds stop working.
They choose to stay because of what a modern revenue platform actually enables.
The full PureFacts platform – spanning PureFees, PureRewards, and our revenue intelligence capabilities – is designed not just to reduce operational friction, but to directly impact adviser productivity and the firm's bottom line.
When advisers have accurate, timely visibility into their compensation, they spend less time chasing billing discrepancies and more time with clients. When fee billing runs with precision across thousands of accounts and complex schedule structures, the leakage that quietly erodes revenue is eliminated. When compensation structures are aligned intelligently with firm growth objectives, adviser behavior follows.
The cumulative effect is measurable. Firms leveraging the full platform have seen organic growth optimisation of up to 60 percent and a material impact on enterprise value – through tighter revenue retention, better pricing decisions, and more productive adviser relationships.
That is the outcome our clients are ultimately buying: not software, but a revenue engine that performs.
What's next for your business? Can you share the firm's current focus and future plans, such as product development, market expansion, and strategic goals?
The next chapter for PureFacts is about elevating revenue management from an operational discipline to a strategic growth capability – and we are investing our R&D accordingly.
For years, we have led the market in precision: making sure fee billing is accurate, compensation is correct, and revenue flows where it should. That foundation remains critical. But the firms that will lead the next era of wealth management need more than precision. They need intelligence.
That is why we are deepening our AI-native capabilities across the platform – building tools that allow firms to detect revenue leakage in near real time, benchmark pricing against market norms, identify misalignment between compensation structures and growth objectives, and surface the insights that leadership teams need to make better decisions faster.
We are also deepening our focus on adviser productivity as a first-order outcome. A modern revenue operating system should do more than process transactions – it should equip advisers to understand the true value they deliver to their clients and give them real-time tools to optimise pricing that aligns to both client needs and firm objectives. Through our commercialisation and analytics capabilities, advisers gain the clarity to have better pricing conversations, strengthen client relationships, and grow their books with confidence – while firm leadership gains the visibility to deploy incentives strategically and ensure pricing decisions are driving the right outcomes across the enterprise.
Our goal is to be the platform that makes revenue a true competitive advantage – and our long history of deep, focused R&D in this space uniquely positions us to deliver on that promise.
Based on your experience in the wealth management sector, what key opportunities and challenges do you foresee for firms today and in the next three years?
The wealth management industry is entering a period of meaningful consolidation and competitive differentiation. Scale matters more than ever, and the firms that can grow efficiently – retaining revenue, deploying capital into adviser productivity, and optimising pricing with precision – will pull ahead of those still managing revenue through disconnected systems and manual intervention.
That dynamic represents a significant opportunity for PureFacts. We have spent over a decade building exactly what these firms now need: a unified revenue operating system with the intelligence layer to support strategic decision-making at scale.
The challenge – and the opportunity – is helping leadership teams understand that revenue management is no longer a back-office function. It is a strategic lever. The firms that treat it that way, that invest in modern infrastructure and use AI-enabled insights to optimise pricing, reduce leakage, and align adviser incentives, will see measurable improvements in both organic growth and enterprise value.
The data bears this out. Firms that run on a modern, integrated revenue platform consistently outperform on retention, adviser productivity, and margin. The 60 percent improvement in organic growth optimisation we see among leading clients is not an outlier. It is the outcome of operating with precision and intelligence at the revenue layer.
Over the next three years, we expect that gap to widen. The competitive advantage of a modern revenue operating system will become undeniable – and PureFacts, with its depth of domain expertise and track record of innovation, is positioned to be the defining platform of that shift.
Critically, the firms that invest in this infrastructure are not just improving operational performance. Strong revenue governance, revenue durability, and EBITDA strength are increasingly recognised as core drivers of enterprise value. When acquirers and investors evaluate a wealth management business, the quality and predictability of the revenue engine matters – and firms that operate on a modern, well-governed revenue platform consistently achieve higher EV multiples as a result.
About PureFacts
PureFacts is an end-to-end revenue management platform purpose-built for the investments industry. Trusted by leading global wealth and asset management firms, PureFacts enables organisations to manage pricing, fee billing, adviser compensation, and performance analytics through a unified, enterprise-grade approach. By strengthening pricing discipline, improving billing accuracy, and providing a reliable revenue book of record, PureFacts helps firms reduce spillage and leakage, enhance transparency, and manage revenue with confidence in highly regulated and complex environments.
Find out more here.
About the WealthTech Talks Interview Series
Read the latest editions in the series below!
- Rob Flatley, CEO of TS Imagine - click here to read the interview
- Jim Marks, CEO of WealthHub Solutions - click here to read the interview
- Cory Shea, Founding Partner of Clockwork - click here to read the interview
