2.1. Overview
The Objectway WealthTech Suite is the new generation platform designed as an answer to the challenges and the increasing innovation required in the wealth & asset management industry.

Objectway’s solution unleashes the potential of wealth managers wanting to optimise their business, such as multi-channel customer engagement, front-office productivity, stronger investment performance, suitable advice and compliance enforcement, efficient back-office operations and automation, pro-active client reporting and management analytics.

The Objectway WealthTech platform is a front-to-back, multi-channel, scalable, cloud-ready platform. It leverages a component-based architecture with AI-driven algorithmic engines, exposing open API for risk & performance analytics, real-time investment compliance, portfolio optimisation and mass customisation.

This allows the platform to be easily integrated with third party systems and within the IT infrastructure and architecture of clients.

The Objectway WealthTech Suite is delivered with a full range of deployment choice: on-premise or IT sourced with both private and public cloud deployment models available. In 2019 we have certified the solution for the Amazon Cloud with live clients in Europe.

2.2. Benefits
The Objectway WealthTech Suite serves and benefits all the stakeholders in a wealth management business:

• Advisors will improve their productivity by reducing manual activities and waiting times, thereby being able to focus on new business opportunities and customer relationship management, feeling more connected with clients and prospects thanks to our digital collaboration tools.
• Investors will feel better served and constantly engaged by having real-time access to their investments or by receiving personalised communications and/or documentation from their advisors on their devices, anytime and anywhere.
• Portfolio managers, due to our strong portfolio management features, will optimise their returns and be able to constantly monitor their portfolios performance, risk exposure and volatility, whilst adhering to compliance. This then enables consistent advice combined with efficient trading and rebalancing processes.
• Operations will boost efficiency saving time and resources required to run back-office operations cutting transaction costs and reducing operational risk.
• Management will have full control of business and sales, with monitoring dashboards and reports and ability to define rules centrally that will be followed by advisors and portfolio managers.

The Objectway WealthTech suite is a modular platform with reusable integrated business components, allowing a customer to leverage the full end-to-end solution or a single product component:

• Conectus: is the component supporting the digital experience and collaboration between investors and advisors on mobile apps, wearables and portal with supporting features, such as portfolio analytics, real-time alerts and notifications, synchronous and asynchronous document and information sharing, video-chat, screen sharing, instant messaging in a secure environment. IFAs also have features for automated and paperless onboarding, contract generation and electronic signature, dashboards with 360° book of business view.
• eXimius Client Engage: designed for Advisors and Sales & Relationship Managers to support CRM activities on leads, prospects and clients, and full client lifecycle management (CLM) processes such as on-boarding, client meetings, client data amendments in STP with back-office, client payments, suitability reviews, communication center and interaction management with clients (documents, emails, appointments, upcoming diary, tasks and approvals).
• eXimius Portfolio Manager: is the component where portfolio managers and compliance managers can monitor, decide and deal on their book of business. It supports portfolio performance and risk analysis with real-time information, automated rebalancing, ex-ante and ex-post compliance checks, order management and trading, suitability monitoring, pro-active alerting via top down approach to portfolio managers and management.
• eXimius Back Office: a modern design back office covering all operations requirements and always aligned with the latest regulation covering cash & securities management, corporate actions processing, fees & commissions, automatic trade settlement and STP exception management, post-trade clearing, full regulatory reporting, Tax engine for CGT with income reporting, what-if engine, securities taxation & corporate events database.

At Objectway we measure our success monitoring the benefits we produce for our customers. One of our major customers introducing paperless on-boarding, digital signature, and moving from a legacy back-office to our modern platform has reached straight-to-processing rates up to 95% in 3 years with relevant savings.

Another player adopting our Conectus solution for client digital engagement, providing the investors Conectus mobile App on smartphones and smartwatches, has measured a customer satisfaction of 92%, within months after its release.

We believe in the next 3-5 years the digital adoption will strongly accelerate due to generational shift, sped up by the social distance created by COVID-19 emergency that has increased the demand for digital engagement. Objectway is here to empower its clients to embrace these future challenges and transform these into an opportunity to outperform their competitors.

2.3. Deployment and future developments
Our current developments and R&D are focused on embedding more and more AI-driven intelligence into our platform with the goal to augment the capabilities of Advisors and Portfolio Managers.

We have recently released two new AI engines that we are now launching on the market:

• Intelligent Optimiser: able to deliver in a click an optimised proposal suitable and appropriate for the customer (taking into consideration knowledge and experience, investment horizon, personal objectives and operational constraints) and optimises expected return and/or minimizes distance from a model asset allocation.
• Mass Customisation: able to execute a mass optimisation of clients’ portfolios with an intelligent segmentation of the customer base, massively generating suitable investment proposals that can either be directly sent to clients or mediated and amended by an advisor.

We are now introducing AI-driven algorithmics also in the on-boarding process with image recognition and analysis.

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This article was originally part of The Wealth Mosaic's WealthTech Views Client Engagement Report. You can access and download the full report here: 
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