Our in-house team can work with you to develop your content marketing strategy and implement a range of modern, engaging and impactful content tactics. Content, whether written, video or podcasts and webinars, is a fantastic way to deliver an ongoing mix of insights, education and engagement tactics into the market.

Our content model mixes three key elements, all critical to an effective content campaign:

• Creation - working with you to create the assets
• Knowledge - supporting you with market knowledge and guidance, where relevant
• Distribution - using our platform to help your content reach an audience

Our content offering includes:

Copywriting

• Articles - a long-form article written for you, published on TWM and shared with you, on a topic or topics of your choice.
• Interviews - an interview written for you following a call with your team, published on TWM and shared with you, again on a topic or topics of your choice.
• Case Studies - an in-depth case study, written by us in collaboration with your team, perhaps including interviews and the repurposing of existing content. Can also include design support. 
• Whitepapers - based on primary research interviews, secondary research or a mix of those approaches, we create a topic-focused whitepaper, including design, which we publish, amplify and also share with you.

Video

• Talking Head - a dedicated video interview session, either in your offices or another venue, where your team responds to a set of pre-agreed questions to create 'talking head' video interview outputs. These can focus on your business, solutions, market topics, or more. TWM is responsible for all planning, recording, editing, and publishing. 
• Video Interview - a dedicated video interview session where both TWM and your team appear on camera, and the recording is a one-on-one interview. All other elements are the same as for the Talking Head option. 
• Event Video - we can support your event with video recording, whether interviews, event highlights, or a mix of the two.

Webinar & podcast

• Webinar - a live webinar, then available on-demand, focused on a relevant industry topic. We work with you to determine the topic, plan and organise the webinar, invite external panellists, market the webinar to generate registrations, and then moderate the discussion. Our model also includes editing, publishing and marketing the webinar after its initial recording. Recording is remote. 
• Audio podcast -  a recorded discussion between you and TWM, focused on your business, solutions, market topics, or other relevant topics. TWM manages the preparation, recording, editing and publishing. The recording can be done remotely or in-person.
• Video podcast - the same as an audio podcast but with one significant difference - the podcast is video recorded in a studio.