From solo to collaborative decision-making processes
Co-browsing technology allows a customer service advisor to join customers in their browsing sessions, interacting and collaborating with them in real time. Together, customer and advisor can simultaneously browse the web, an online application, or a document, and advisors can guide customers through difficult processes and offer specific and customized advice. Co-browsing allows banks to bring a human touch to online banking, thereby improving customer engagement and satisfaction, and also increasing sales.