Willy-Brandt-Allee 13, Bonn, 53113, Germany
We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales
Simon-Kucher was founded in Germany in 1985 as a university spinoff by Prof Dr Hermann Simon, Dr Eckhard Kucher, and Dr Karl-Heinz Sebastian.
Their vision was to help companies grow using scientific methods that could address real-life business challenges. They turned clever thinking into real practical solutions that delivered.
Today, Simon-Kucher is a fast-growing global consultancy with over 2,000 people operating in 30+ countries – a fantastic achievement born from being the world’s leading pricing and growth specialist.
At Simon-Kucher, we look at the change that comes with the application of digital technology in business life. We take care of the market and customer facing side of digitalisation – as opposed to purely taking an IT, efficiency, process or cost based view. We advise our clients how to......
Our work ranges from strategic marketing topics such as product design and product positioning, to operative and tactical marketing measures such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioural economics and new digital possibilities; we segment their customers in a practical and meaningful......
Today we are widely considered to be the world’s leading pricing consultancy. While our hearts beat for TopLine Power® and growth, pricing is in our genes. Whatever your pricing problem, we know how to fix it. Our worldwide projects have given us deep experience in every industry, product, service and aspect......
Closing the sale is the final step on the way to TopLine Power®. A company’s strategy, marketing and pricing will all fail if its sales team is not aligned. And this is exactly where the catch is. While most companies have their fair share of excellent salespeople, many of them......
Unfortunately, too many companies develop strategies without fully thinking through their possible consequences. Then they hope it will pan out. But hope is not a strategy. We once had a client who launched an aggressive growth initiative. The company attacked almost all of its competitors with low prices. The result? The......
Coming up with a new solution for a business problem is only the tip of the iceberg. Beneath the surface lies the remaining 90 percent – the transformation and implementation work that makes the new approach stick in the organisation. Only then, the desired impact on profit and growth can......