On 22 January 2026, The Wealth Mosaic hosted its first UK WealthTech Vendor Forum of 2026 in London, hosting WealthTech vendors, advisers, and market observers to explore trends, share practical insights, and foster collaboration at the nexus of technology and wealth management.
Sponsored by Advintro, the forum brought together key figures from across the sector to discuss how technological innovation, data strategy, and shifting client expectations are reshaping the competitive landscape as the industry enters a crucial moment – where exploration turns to execution.
A strategic view on WealthTech in 2026
The Wealth Mosaic’s founder Stephen Wall opened by emphasising how pivotal 2026 will be for the sector – not only because of the pace of technological change, but also due to the imperative for firms to extract measurable value from existing investments.
Referencing TWM’s recently published Top 10 WealthTech trends for 2026, he said the industry was increasingly focusing on data quality and usability as a cornerstone of value creation. “Clean and usable data is not optional – it’s foundational, if firms want to move beyond pilots and generate real ROI,” he said.
Data integrity is the underpinning for many of these trends, he said: without clean, integrated data, AI adoption fails; personalisation fails; client experience weakens; and technology ROI erodes. Firms that fix fragmented data foundations are better able to integrate ecosystems, scale services, and turn innovation into measurable competitive advantage.
He added that client expectations are also evolving, with greater demand for personalisation, richer digital engagement, and services that resemble family office-level sophistication. This evolution positions technology vendors not merely as suppliers of handy tools, but as facilitators of deeper client relationships and business transformation.
From cost to strategic asset – the changing profile of technology investment
James Brown, CEO of BWC Benchmarking, shared data-driven insights from his firm’s annual survey of UK wealth managers. Although the sector continues to grow in assets and revenues, margin pressure remains pervasive, driving a heightened focus on technology investment as a means of competitive differentiation.
Brown’s analysis highlighted that technology investment has almost doubled over five years, yet returns are far from uniform across the industry.
UK firms are investing “more heavily and more effectively” in technology, Brown said, adding that on balance they tend to achieve higher adviser capacity and stronger revenues per front office professional. Firms that invest strategically and at scale are seeing these benefits more clearly.
But he also highlighted that there remains a significant portion of the market where technology investment remains loss-making or is sub-scale. Those firms that are failing are those trapped by legacy systems and fragmented technology stacks. He noted that firm size offers no guarantee of success when it comes to technology investment – some of the largest players rank among the weakest performers.
Technology spend is not enough, he warned: disciplined, outcome-focused investment is becoming the decisive factor that separates resilient, future-ready firms from those that are falling behind.
AI, sales, and the human element
Finally, Danny Martin, partner at Advintro, spoke about the ways in which artificial intelligence (AI) is reshaping go-to-market strategies and sales execution. AI has already begun to automate early sales tasks including prospect research and lead qualification, he told attendees – accelerating parts of the funnel that historically rely on manual effort.
“AI amplifies opportunity, but only for firms with the right foundations, focus, and relationships,” Martin said. Data and human judgement still differentiate winners from laggards, especially in an industry where trust and credibility are core to client retention.
Martin also spoke about WealthTech trends in the US market, drawing on his experience working with US-based FinTech firms. He said US firms are fast moving from pilots to production – using AI to automate prospecting, adviser workflows, and portfolio management. The results have been immediate productivity gains. He told his UK audience: AI adoption is accelerating when it proves tangible value, but human relationships, trust, and judgement, remain decisive in winning clients and closing deals.
Key takeaways
Attendees left the UK WealthTech Vendor Forum with five key takeaways:
- Data is a strategic currency. The role of data is central going forward. It is not simply a technical input but a strategic asset – hard to replicate and essential for personalisation, risk management, and AI-driven insights.
- Adopt AI tools with purpose, not for hype. There is a difference between practical AI applications and buzzword usage. Successful firms will be those that embed AI into their workflows in a way that enhances efficiency and decision-making – but acknowledge that trust and human judgement remain essential for client engagement.
- Maintain commercial rigour. Vendors must increasingly articulate clear value propositions, backed by data that illustrates real impact on revenue, margins, and adviser productivity. As the market matures, differentiation will rely less on lists of features and more on quantifiable outcomes. In many ways, a vendor's role should increasingly be consultatitve.
- Winners and losers. The wealth management industry is seeing a clear gap between those who invest strategically, and more significantly those who don’t. As data from BWC Benchmarking showed, there is a stark divergence in outcomes between firms that invest strategically and those that don’t – measured in materially higher adviser capacity, revenue, and margins.
- Client expectations are evolving. Clients’ expectations, shaped by experiences outside of wealth management, are pushing firms to rethink their digital and service models. Vendors that help firms to personalise offerings, enhance digital channels, and support broader lifestyle needs will gain traction over those that do not.
- Community is a resource. At a time of change, community learning and collaboration are essential. By convening peers to share insights and challenges, the forum demonstrated that many of the sector’s obstacles – regulatory complexity, talent constraints, and technology integration – are best approached through shared learning and partnership.
The Forum demonstrated that the sector is moving beyond conceptual debates over whether to invest in technology, towards more nuanced conversations about how to do so effectively. Although innovation remains high on the agenda, the prime directive is now to realise value, manage risk, and align technology with tangible business outcomes.
About The Wealth Mosaic
The Wealth Mosaic is a UK-headquartered online solution provider directory and knowledge resource, focused specifically on the wealth management industry.
For wealth managers, the buy side of our marketplace, The Wealth Mosaic is designed to enable discovery of key solutions, solution providers and knowledge resources by specific business needs.
For solution providers and vendors, the sell side of our marketplace, The Wealth Mosaic exists to support the positioning, exposure and business development needs of these firms in a more complex and demanding market.
For more information, visit: www.thewealthmosaic.com
About Advintro
Advintro is an outsourced enterprise sales company for FinTechs. Advintro do this on a fractional basis with a particular focus on the wealth management and financial services industries. They provide relationship based enterprise sales services for some of the most innovative companies in the world, and can be your enterprise salesforce or work alongside your existing team. Advintro cultivate deep relationships and trust, built over several decades with senior-level executives in leading financial services companies to shorten and accelerate the sales process.
For more information, visit www.thewealthmosaic.com/vendors/advintro
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