CoreData Research
HQ Address
Suite 412, 15 Lime St, Sydney, NSW 2000, Australia
Website Address
Business introduction
Growth partnerships
Turning data into insights and insights into action
What We Do
At CoreData, we are primarily interested in one thing – helping you grow your business. We have a passion for data and insights and believe in bridging the gap between businesses and their customers.
We use experience and knowledge to develop research strategies focused on growth and transformation and then partner with our clients to get results.
At CoreData we are focused on helping you understand how changes in the broader market affect the business in which you operate. Our model is based around four core capabilities: market intelligence, business intelligence, customer intelligence and customer engagement.
CoreData Research Solutions
Advertising Campaign Tracking
Whether you want to do this through qualitative or quantitative techniques, we’ve got you covered, providing you with a clear and objective indication of the efficacy of your advertising....
business needs
view solutionBig Data and Business Analytics
When designing the research, we facilitate the embedding of insights throughout the organisation and provide implementation utility via an end-to-end service. Our experience means we have solutions to deal with typical ‘kinks’ in the insight chain – such as data extraction and use of multiple technological platforms. The promise of big data......
business needs
view solutionBrand Tracking
Our Brand Tracking research helps you identify your brand strength relative to key competitors, identifying areas of strength and weaknesses to focus your attention in the right areas. Our research covers the following key aspects: Brand awareness (prompted and unprompted) Brand distinctiveness Brand equity Brand utility Brand positioning in the market Brand attributes/personality Brand consideration Advertising recall Emotional appeal ...
business needs
view solutionConsulting
Our leadership team are adept at providing consulting services to clients who are looking for more than just a research solution to their problem. We are here to help you action the research findings to drive business growth, whether that be through strategy and business planning, strategic communications, staff training......
business needs
view solutionCopywriting
Brochure copy & design If you’re introducing a new product or service or revitalising an established brand, CoreData boasts a team of copywriters and designers who have worked with some of the world’s most recognisable names. We can create attractive marketing material specifically targeted to reach key audiences....
business needs
view solutionCustomer Acquisition
CoreData has been conducting shadow shopping research since 2003. Through the process, we collect first-hand feedback from customers on their experience and deliver cutting edge reporting to drive business efficiency and profitability – while at the same time helping companies to reduce reputational and legislative risk. We provide detailed feedback to......
business needs
view solutionCustomer Content
This means that whether you’re seeking articles for a website, social media platform, blog or newsletter, you can rely on us to get the job done....
business needs
view solutionCustomer Experience
We have developed several proprietary tools to gauge customer satisfaction and engagement that go beyond the two-dimensional approach employed by most market research firms. We’ll also help you map the customer journey map, documenting the customer experience from their perspective and providing you a framework for understanding the way your customers......
business needs
view solutionData Mining
Our team is experienced in database list-washing, website scraping techniques and digital detective work. This is a powerful tool to unlock and fully leverage your contact database by identifying various types of customers and developing the richness of data and insight you have on them....
business needs
view solutionData visualisation
Our infographics and animations bring the research findings to life, telling a narrative and connecting with people in a more compelling way than what’s possible through traditional mediums. Many of our clients use data visualisation to drive their SEO content strategy, optimising organic search results and helping them to reach a......
business needs
view solutionDecision Making Drivers
Utilising the latest in behavioural science and choice modelling, we can help you understand what motivates people, where their biases lie and most importantly – cut through what really influences them to buy....
business needs
view solutionMarket Indexations
Our market indices allow you to benchmark particular consumer behavioural traits and attitudes over time, helping you monitor the changing sentiment or financial health of the broader market. These changes may have strategic implications for your business, but the indices can also be used to start a conversation in the market......
business needs
view solutionMarket Segmentation
Using multivariate analysis techniques such as cluster analysis we are able to develop advanced market segmentation systems that reveal tribes whose members demonstrate strong similarities to each other, yet are markedly different from other tribes. The differences in behaviour and perspective among these tribes needs to be understood intimately – which......
business needs
view solutionPerformance Benchmarking
Our performance benchmarking provides you with two key reference points against which to measure yourself – those you compete with for business, as well as the broader market in which you operate. CoreData has the skills and experience to highlight your relative position in the market over time by reliably benchmarking......
business needs
view solutionPredictive Analytics
This means we can help you pre-empt who you should be talking to – about what, and how – before they leave or make a purchase decision elsewhere, ensuring you are fully unlocking latent demand for your products and services. Using statistical techniques such as predictive modelling and data mining, CoreData’s......
business needs
view solutionProduct or Concept Testing
To prevent you from investing time and money in a concept or product that doesn’t resonate with your target market, CoreData will test it for you. After evaluating what it is you are testing and determining the best environment to test it in – whether this be with stakeholder consultation, in......
business needs
view solutionWhite Papers and Thought Leadership
Our experienced team of writers and freelancers can produce absorbing, fresh copy across a range of topics – be it simple but intriguing or highly complex subject matters. These topics include investments, business, personal finance, resources, infrastructure and property...
